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Head of Demand Generation

Vanta is on a mission to secure the internet and protect consumer data. Our security tools have been adopted by more than 1,500 companies including Lattice, Notion, Chili Piper, Clubhouse, Gem and more, mostly through word of mouth.

We’re now looking for an experienced Demand Generation leader to drive the acquisition and cross-sell strategy, while building, scaling, and managing a cross-functional team in order to fuel Vanta’s growth engine. You’ll have a very impactful role on a growing marketing team, fueling Vanta’s Go To Market engine.

The role

You will...

  • Define Vanta’s demand gen strategy including new business acquisition and expansion across a growing product portfolio  
  • Grow Vanta’s sales pipeline 20%+ QoQ through comprehensive, omni-channel programs
  • Build and lead a team experienced in all facets of demand gen including paid advertising, cross-sell/expansion, operations and analytics, etc
  • Determine the appropriate mix of channel and budget spend by funnel stage for our ICP and to targeted personas
  • Forecast, measure, analyze, and report on how demand gen programs drive sales pipeline, revenue, and deal cycle duration
  • Assess and implement optimization at each stage of the funnel to improve conversions and drive revenue growth
  • Work closely with Sales and Ops to define segmentation, lead flows, SLAs, and more
  • Work with Product Marketing to define go-to-market strategies and campaigns across key buyer personas

You might...

  • Have 7+ years of experience driving global demand gen strategy for B2B SaaS companies, preferably in the security space
  • Have 5+ years of leadership experience across multiple growth work streams
  • Have deep experience and demonstrated success in several growth marketing areas including ABM, technical SEO, email marketing, paid advertising, content marketing, web optimization, etc.
  • Have managed multi-million dollar advertising budgets and been accountable for tens of millions in pipeline generation
  • Have built a team from the ground-up while managing outside agencies to scale and drive growth quickly
  • Enjoy marketing to an SMB or high-velocity customer base
  • Be proficient with various marketing technology including marketing automation, email marketing tools, CRMs, and BI tools
  • Be growth minded, always looking for ways to drive acquisition and funnel optimization
  • Be an expert problem-solver with the ability to manage complex, cross-functional projects to completion
  • Want to be part of a fast-paced, collaborative, and creative team


We offer competitive benefits, as you may expect:

Industry-competitive salary and equity
Medical (mental and physical health), dental, and vision benefits
Paid parental leave for all parents
401(k) plan
Flexible work hours and location
Ergonomically-friendly workspace equipment
Open paid-time-off policy and 10 company holidays
Generous monthly stipend for commute to our SF office
Health and wellness focused company activities

Beyond these table stakes, our greatest benefit may be the opportunity to build a fundamental internet infrastructure: how a business becomes trustworthy and then proves its reliability.

About us

We started by building the simplest way for a company to prepare for a SOC 2 assessment.

We started with SOC 2 because it was the most common way for an internet business to prove its security. In the course of building for SOC 2, we built out a suite of security tools that every internet business needs: laptop management, account monitoring, employee onboarding and offboarding, cloud infrastructure configuration, policy documentation, and more.

Over time, we’ll add additional certifications (HIPAA, ISO27001) and partner with industry experts to bolster the ways a business’ security is proved. We’re just getting started.

Our goal is to demystify internet security to the average person, equipping beginners with sane defaults and growing them into security-savvy principals who can explain how their company protects customer data and why their business is worthy of your trust.

Vanta’s mission is to secure the internet and protect consumer data

Interested? We'd love to talk! Email us at jobs@vanta.com

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Vanta automates compliance starting with SOC 2
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