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Senior Product Marketing Manager

Vanta is on a mission to secure the internet and protect consumer data. Our security tools have been adopted by more than 1,500 companies including Lattice, Notion, Chili Piper, Clubhouse, Gem and more, mostly through word of mouth. 

Now, we’re looking to expand our small product marketing team with someone who can help launch Vanta’s next generation of security tools, learn from our customers, and take our product and brand story to the next level.

The role

You will...

  • Define and manage go-to-market (GTM) strategy for Vanta’s core compliance platform, including messaging, positioning, launch planning, GTM enablement content (sales, customer success), and customer adoption
  • Plan and execute large product launches (including partnership with comms to align on product narrative and headlines), report back on performance, and optimize our launch processes for scale
  • Author compelling content for each stage of the customer journey, from blog posts to white papers to sales collateral
  • Talk regularly to Vanta’s customers, analyze your own data, and understand our competitive landscape to help shape the product strategy and roadmap and inform Vanta’s overall marketing strategy
  • Build relationships with every team at Vanta—product management, sales, design, customer success, and engineering—to define our customer segments and deliver effective communications, from everyday emails to major launches
  • Work closely with the Demand Generation team on marketing campaigns to drive pipeline
  • Refine Vanta’s pricing and packaging based on deep insights around the market, our product value, and customer needs in partnership with Finance, Operations, Product, Sales, and Customer Success 
  • Be a strong customer champion, creative marketer, and problem solver

You might...

  • Have 8+ years of Product Marketing experience, with an emphasis on B2B SaaS
  • Tell stories in your spare time – fiction, blog posts, email missives, Instagrams, whathaveyou
  • Have a deep empathy for users and an ability to adapt communication to best reach, engage and differentiate Vanta to your audience
  • Enjoy working with data and pairing those quantitative conclusions with the qualitative conversations you have with users
  • Find delight in understanding how things work and then explaining your newfound knowledge to others


We offer competitive benefits, as you may expect:

Industry-competitive salary and equity
Medical (mental and physical health), dental, and vision benefits
Paid parental leave for all parents
401(k) plan
Flexible work hours and location
Ergonomically-friendly workspace equipment
Open paid-time-off policy and 10 company holidays
Generous monthly stipend for commute to our SF office
Health and wellness focused company activities

Beyond these table stakes, our greatest benefit may be the opportunity to build a fundamental internet infrastructure: how a business becomes trustworthy and then proves its reliability.

About us

We started by building the simplest way for a company to prepare for a SOC 2 assessment.

We started with SOC 2 because it was the most common way for an internet business to prove its security. In the course of building for SOC 2, we built out a suite of security tools that every internet business needs: laptop management, account monitoring, employee onboarding and offboarding, cloud infrastructure configuration, policy documentation, and more.

Over time, we’ll add additional certifications (HIPAA, ISO27001) and partner with industry experts to bolster the ways a business’ security is proved. We’re just getting started.

Our goal is to demystify internet security to the average person, equipping beginners with sane defaults and growing them into security-savvy principals who can explain how their company protects customer data and why their business is worthy of your trust.

Vanta’s mission is to secure the internet and protect consumer data

Interested? We'd love to talk! Email us at jobs@vanta.com

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Vanta automates compliance starting with SOC 2
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