Brand mascot

Our brand mascot ‘ilma’ is central to our brand, both internally and externally. It represents our role as a continuous security monitor and is used throughout all branded communications.

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Mascot naming

We refer to her as “ilma” because her name means "resolute protector" in some Germanic languages, and giving our mascot a name adds warmth and character to our brand. Phonetically, the name also shares a similar construct to the word "llama."

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Ilma is... a llama

First and foremost, Ilma is a llama. She is focused and tenacious, a team player and a pack animal. She’s fluffy on the outside, but strong and built for endurance—the perfect brand guide for all things compliance.

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Strong Willed—Llamas are known to be stubborn animals, but for Ilma her tenacity is a good thing. She’s adamant about her ability to get users audit-ready.

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Tireless—Llamas are also pack animals known to carry cargo with ease and very rarely showing their fatigue. Ilma is never burdened by the task at hand, but conducts her business with enthusiastic energy.

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Huggable—Llamas are fluffy and adorable! Their fur is sheered to make soft woven cloth. Ilma is as soft on the outside as she is tough on the inside.

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Ilma is... Anthropomorphic

Ilma’s iconic personality is lifted from realistic llama traits, but she’s no dumb animal. It is important that Ilma act like a human in a llama suit—she stands on two legs, she can read, write, use a computer, leap across a moat full of crocodiles. She's never lost a battle of wits.

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Ilma... has a voice

Proper and particular with impeccable taste,
Ilma is charmingly snooty, intimidatingly smart, mysteriously worldly, and a fierce customer advocate.

She's above being goofy or funny, but there's always a wry little twinkle in her eye.

She adores efficiency, automation, and things working as they should.

She spits in the general direction of chaos, risk, and manual processes.When she believes in something, she lets the world know.And llamas can't lie.

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