How Snowfire used SOC 2 compliance to unblock a multi-million-dollar deal

TL;DR

• Challenge: Seven deals were stalled pending a SOC 2 Type II report, with one of them worth millions. After several months on another platform, Snowfire's two-person compliance team was only 30% audit-ready.
• Solution: Snowfire moved to Vanta for better automation that removed manual evidence-gathering work, and a Trust Center that could show buyers where the company stood before the audit finished.
• ROI: Crossed the 30%-to-audit-ready gap with a two-person team; closed a multi-million dollar deal that had been blocked on security review; and achieved SOC 2 audit readiness within one month.

‍

The company

Security first, since day one

Snowfire integrates proprietary business data with real-time market signals to give enterprises decision intelligence, not just dashboards. Where static BI delivers a snapshot and leaves leaders to reconcile the rest, Snowfire turns fragmented signals into context they can act on immediately. Launched in May 2025 by a founding team with over a decade of combined cybersecurity experience, the company treats security as a founding principle rather than an add-on.

‍

The challenge

A stalled report and a looming deadline

With seven deals in the pipeline, including a multi-million contract, Snowfire found itself on the precipice of early startup success. The only thing blocking its path? A SOC 2 report, which customers required before they could do business. 

‍

What Snowfire tried first: The Snowfire team began its SOC 2 process using a different platform. After several months on the platform, the team was only 30% complete toward audit readiness. Automation coverage was thin, especially for AWS, so the two-person team was screenshotting its way through evidence collection.

‍

Snowfire’s pivot point: With one deal’s hard deadline approaching and others stalled, Snowfire needed a platform that could finish the job and prove sustainable over time. 

‍

Why Snowfire chose Vanta: The team wanted better service, faster response times, short-term speed, and long-term scalability. The team evaluated four options: renewing with its previous platform, trying a questionnaire-automation point solution, hiring a vCISO firm, and partnering with Vanta.

‍

Vanta stood out due to three primary dimensions:

• Automation depth
• Trust Center quality
• Speed to close

‍

"We were looking for more of a human component. More service, better support, better response times."
—Greg Genung, CEO at Snowfire

‍

The Vanta impact

From compliance checkbox to sales asset

Snowfire moved off a slow, often manual system and onto Vanta to automate evidence collection and allow them to put security proof directly in front of buyers from day one. Compliance became part of the sales motion, rather than a fire drill interrupting every deal.

‍

Here’s how Snowfire deployed Vanta: 

‍

Snowfire plans to keep leaning on Vanta's compliance automation tools and Trust Center as it pursues further growth.

‍

"The Trust Center is the first thing I'm showing on demos. I'm going to literally check the box right out the gate."
—Greg Genung, CEO, Snowfire

‍