CASE STUDY
ÉTUDE DE CAS
How Synthesia became the first AI video company certified against ISO 42001—with a two-person team
Trust Center, Vanta Agent, ISO 27001, ISO 27018, ISO 27701, ISO 42001, SOC 2, HITRUST, Questionnaire Automation
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"With Vanta, we can run enterprise-grade compliance operations at scale and at velocity with a very lean team."
TL;DR
- Challenge: As Synthesia scaled, its lean security team faced overwhelming manual compliance work and enterprise customers demanding evidence of security maturity.
- Solution: Synthesia deployed Vanta as the infrastructure layer for all trust operations—automating evidence collection across 50–60 connected systems, managing six compliance frameworks, and launching a Trust Center that lets customers self-serve security documentation.
- ROI: First AI video company certified against ISO 42001, manages more than six frameworks, sales cycles shortened by two weeks, 60% of evidence collection is automated, and an 18-month HITRUST implementation compressed to three months.
The company
Using AI to democratize video production
Synthesia is the world's leading AI video platform for business, enabling anyone to create professional videos from text using AI avatars and voiceovers in 160+ languages. No cameras, actors, or studios are required. But Synthesia is now much more than video creation. With AI Dubbing, businesses can localize any video into 130+ languages while preserving each speaker's voice with frame-accurate lip sync. With interactive avatars (live video agents), video becomes a two-way conversation—avatars that listen, respond, and guide viewers in real time. And through the Synthesia API, teams can embed and automate video generation directly into their own products and workflows at scale. Trusted by over 90% of the Fortune 100, the company has democratized video production at enterprise scale.
The challenge
Rapid growth and biometric-level stakes
Synthesia’s customers don't share just ordinary data—they also share personal data: voices, avatars, and digital versions of themselves. As the company expanded into regulated industries and larger accounts, deals increasingly hinged on demonstrating Synthesia's ability to protect all sensitive customer data.
What Synthesia tried first: Before Vanta, compliance management was entirely manual—evidence collection, control tracking, and audit readiness all handled by hand with no centralized system of record and no visibility into gaps across frameworks.
Synthesia's pivot point: The volume of manual work and fragmented ownership made scaling impossible without structural change. Security reviews dragged on, questionnaire volume was difficult to manage, and the gap between customer expectations and internal readiness could impact revenue.
Why Synthesia chose Vanta: Synthesia needed a partner who understood their business well enough to anticipate which frameworks mattered—including emerging AI governance standards with no established industry playbook. They found that Vanta fit this bill.
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The Vanta impact
Scaling trust operations efficiently
With Vanta, Synthesia replaced manual, fragmented compliance work with a single automated infrastructure layer for trust. The two-person team now runs evidence collection across 50–60 connected systems, manages six frameworks from one place, and gives customers a self-serve Trust Center — all without adding headcount to match the company's scale.
Here’s how Synthesia deployed Vanta:
With Vanta, Synthesia can confidently pursue entirely new markets that would have been out of reach without scalable compliance infrastructure. The platform doesn't just reduce workload; it enables the security team to stay ahead of regulation rather than react to it, positioning Synthesia as a trust leader in an AI industry still defining its own governance standards.
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