New capabilities automate inbound questionnaires and demonstrate trust to customers at scale

Today's buyers are doing their homework—they want to know they can trust your business before they commit. According to Vanta’s latest State of Trust report, nearly 65% of companies say their customers, investors, and suppliers increasingly require proof of compliance before making a purchase.

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A recent IDC analysis found that Vanta speeds up security reviews and questionnaires by 81 percent¹. With the largest network of Trust Centers, Vanta helps organizations demonstrate a strong security and compliance posture. Combined with Questionnaire Automation, these tools streamline manual, repetitive, and time-consuming questionnaires for security teams. Only Vanta integrates your internal GRC program with your external customer trust program, creating a continuous feedback loop on the state of your program. 

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Today, we’re introducing five new Trust Center and Questionnaire Automation capabilities to help customers customize their trust centers, collaborate seamlessly, and accelerate security reviews. These features were built with the needs of mature, global organizations in mind, but can help companies of all sizes customize security documentation and collaborate more effectively. 

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Categorize your knowledge base with custom tags 

Each buyer is unique—and so are their questions about your security program. It’s difficult to keep up with an influx of questions that require custom responses, especially for global organizations that sell many different products across geographies and industries.  

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Now, Vanta customers can create custom tags for their knowledge base to organize resources and questionnaire responses by product, region, segment size, and more to deliver custom security documentation at scale.

Your internal teams can also automate questionnaires with responses based on specific tags, drastically reducing the time spent on custom responses based on unique customer requirements. At the same time, your customers can easily filter and find the exact information and documentation they are looking for in your trust center. 

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"The ability to create custom tags for our knowledge base will not only help us automate questionnaires based on customer profiles and purchases, but it will help us to organize information by topic and subject matter experts, further simplifying the process of reviewing and updating information in our answer library." —Lauren, Information Security Compliance Manager, Intelerad

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Custom tags will be available across all Vanta plans over the coming weeks; some capabilities require our Growth or Scale plans.

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Tailor your Trust Center to your brand

Your customers expect a certain level of polish and cohesion across all brand touchpoints—including your Trust Center. For security teams to host information externally on a trust center, it must look like a natural extension of your company’s brand and adhere to brand guidelines.   

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New features from Vanta provide even more ways to customize your trust center. These updates include new hero banner customization, custom typography, and an updated editor experience, helping security and marketing teams create a seamless customer journey—from learning about your product on your website's homepage to collecting security evidence in your Trust Center.

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These customization capabilities will be generally available in the coming months. 

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Streamline security questionnaire reviews with approval workflows

Sometimes it can take a village to get a security questionnaire over the finish line. With several stakeholders and subject matter experts in the mix, defining ownership and accountability throughout the questionnaire process is crucial.

Now, you can assign a questionnaire approver who ensures all information is accurate before it's finalized and submitted. A new Status feature also helps your team and stakeholders track where each questionnaire stands. Mark your questionnaires as Ready for review, In review, Waiting on answers, or Approved to advance the questionnaire through each stage of the process, automatically alerting the next owner when it’s their turn to review. 

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Approval workflows will roll out for customers on our Scale plan over the coming weeks. 

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Seamlessly collaborate with your team on questionnaire responses 

If your knowledge base or Vanta AI doesn’t have the answer to a specific question, teams often need to work together to create one. Without a centralized place to communicate, the response escalation process is scattered across communication channels—making it difficult to track the status of the response.

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Now, stakeholders and subject matter experts can collaborate directly on a response within Vanta. With a dedicated thread for conversations on each response, there is a clear paper trail of conversations. Plus, teams are alerted of new responses via email or Slack, ensuring they don’t miss a beat. 

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This seamless collaboration process results in faster response creation and approval, ultimately reducing the time required to complete questionnaires. 

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Commenting on questionnaire responses is now generally available for customers on our Scale and Growth plans. 

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Respond to questionnaires in four new languages 

Large organizations support customers around the globe—and those customers expect to conduct the entire sales process in their native language. This includes their questionnaire responses. 

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Soon, Questionnaire Automation will generate responses in the same language as the original inbound questionnaire, saving your team valuable time and resources needed for translation services. This functionality will be available in German, French, Spanish, and Portuguese, with more languages to follow. 

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This capability is in prview and will be generally available in the coming months. 

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Get started with Trust Center and Questionnaire Automation today

Vanta is proud to help global enterprise organizations build, maintain, and demonstrate trust to customers around the world. Together, Trust Center and Questionnaire Automation are key elements of any modern organization’s trust management toolkit. 

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• Trust centers contribute to brand trustworthiness: IDC research consistently shows that trust centers are the greatest contributor to brand trustworthiness in the area of compliance.²
• Questionnaire automation enables rapid communication of pertinent security information:  Vanta’s Questionnaire Automation tool helps security and compliance teams complete security reviews up to 5 times faster, giving you time back to focus on running your security and compliance programs.

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With these new capabilities, Vanta helps global organizations manage inbound questionnaires and demonstrate trust at scale. To learn more, request a demo of Questionnaire Automation or Trust Center today, or reach out to your Customer Success Manager. 

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¹ Source: IDC White Paper, The Business Value of Vanta (doc #US52656824), January 2025. Sponsored by Vanta.

²Source: IDC Analyst Brief, Building Customer Confidence: How Trust Centers Save Time and Accelerate Sales, IDC #US52372124, June 2024. Sponsored by Vanta.

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