How MSPs unlock growth with Vanta’s Service Partner Program

Security and compliance are now business-critical priorities. Nearly 65% of organizations say their customers, investors, and suppliers increasingly require a demonstration of compliance, according to our latest State of Trust Report. 

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But as expectations grow—and in-house resources shrink—many companies struggle to keep up. This shift presents a massive opportunity for Managed Service Providers (MSPs) to bridge the gap, helping businesses establish strong security practices and continuously maintain compliance. 

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Capitalizing on this demand isn’t always easy. Many MSPs struggle to drive predictable revenue without sales and marketing expertise, expand service offerings without adding overhead, and stand out in a saturated MSP market. 

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Vanta’s Service Partner Program solves these challenges by providing MSPs with the essential tools, resources, and support they need to scale their security and compliance offerings, deliver more value to clients, and grow new recurring revenue streams.

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Since launching in 2022, the program has rapidly scaled alongside Vanta’s 10,000+ customers—delivering security and compliance expertise at scale. It’s helped improve customers’ security postures while unlocking big wins for partners, including:

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• Enabling Mirai Security to support 2x the clients without adding overhead
• Tripling operational efficiency for Worksreet, while helping the team surpass growth goals
• Helping Kobalt.io slash the time it takes for customers to get compliant by 50% and reduce operating costs

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With solutions built for MSPs, Vanta delivers unmatched product solutions, hands-on support, and top-tier program perks to help service providers grow faster, work more efficiently, and stand out in the market.

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Close more deals in partnership with Vanta

Vanta partners go to market faster and close more deals with direct access to Vanta’s enablement, sales support, and co-selling opportunities. With Vanta, you can:

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• Launch faster with Partner Central—your one-stop shop for co-marketing tools (including ready-to-launch campaigns) and direct collaboration with the Vanta team on webinars, sales resources, and technical training.
• Win more deals with personalized coaching from a dedicated Channel Manager, based in your timezone, to help you build services around Vanta and generate pipeline.
• Co-sell alongside Vanta’s sales team with our overlay model that fosters collaboration, not competition, ensuring you work directly with Vanta’s sales team to co-sell and close deals faster.

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"When people ask why we’ve chosen to work with Vanta, we give them two primary reasons: It’s the best product in the market, it's the easiest to use and it beats the market in terms of releasing new features. The other reason is the people—the people at Vanta are committed to the mission, they're committed to helping us as a partner. They're committed to listening to our feedback.”

-  Travis Good, CEO & Co-Founder, Workstreet

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Expand your services—without adding overhead

MSPs looking to expand their services need solutions that don’t add complexity. With Vanta, you can break into new markets, deepen client relationships, and increase revenue—without increasing operational burden.

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• Expand into high-growth industries like government (CMMC/FedRAMP) and healthcare (HITRUST) with Vanta’s deep framework coverage.
• Offer more to existing clients with comprehensive security and compliance solutions powered by Vanta’s continuous controls monitoring.
• Tap into new revenue streams with new solutions built for MSPs. Questionnaire Automation, for example, automates security questionnaires, reduces manual work, and enables teams to complete security reviews up to 5 times faster. Questionnaire Automation also serves businesses without active compliance needs and creates future upsell opportunities into security program management.
• Leverage Vanta’s broad partner ecosystem, including auditors and cloud providers, to generate more revenue opportunities.

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“Kobalt.io has been able to introduce a range of different services since working with Vanta with a specific focus on reaching and achieving specific compliance standards. Since working with Vanta, we've been able to halve the time that we are able to help our customers get to compliance at a third of the cost.” 

- Peter Bell, Manager, Customer Success, Kobalt.io

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Streamline operations for a more efficient business 

Managing security and compliance across clients can be complex, time-consuming, and tool-heavy. Vanta creates efficiencies with deep automation, the most integrations on the market, and a single platform built for multi-client management.

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• Optimize audit preparation by automating compliance workflows across 35+ frameworks and 375+ integrations and maintain real-time visibility into the security and compliance of all your clients. 
• Reduce operational complexity and overhead by leveraging Vanta’s all-in-one platform to consolidate tools for GRC, TPRM, and security program management.
• Deliver more with less by tapping into Vanta’s latest product innovations to stay ahead of evolving client demands and enhance service efficiency.

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“We’ve been able to scale the business and service two to three times more clients with the same number of consultants. And we're able to do that also while offering increased value to these clients as well."

-  Sandy Buchanan, CSO, Mirai Security

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Gain a competitive edge in a crowded market

As client expectations rise and competition grows, it’s harder than ever for MSPs to stand out. Vanta helps you differentiate with expanded co-marketing opportunities and exclusive partner benefits that drive new business.

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• Boost your brand visibility through co-marketing opportunities like case studies, joint webinars, and events.
• Access exclusive benefits and perks tailored to your performance level, including sponsorship opportunities, invitations to strategic events like VantaCon, and early influence on Vanta’s product roadmap.

“In the beginning of the year, we were exceeding our GRC targets by 30 percent. At the moment, we're exceeding those targets by closer to 60 percent. We'd have a very different business without Vanta—we wouldn't be experiencing the levels of growth we are now.” 

- Steve Byrom, CRO, Cognisys

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Vanta’s commitment to service partners

Our service partners play a critical role in executing Vanta’s mission to secure the internet and protect customer data. Together, Vanta and our network of partners help startups establish essential security and compliance foundations and enable large, complex organizations to scale their security programs efficiently.

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“As the leading trust management platform, Vanta empowers MSPs to help businesses navigate an increasingly complex security landscape. Our partner program is purpose-built to fuel MSP growth, and we’re doubling down—continuing to invest in the tools, enablement, and support partners need to scale and deliver lasting customer impact.”

-  Stevie Case, CRO, Vanta

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At Vanta, we’re committed to investing in leading programs that drive service partner growth—from product investments to new enablement and co-marketing programs. In its third year, our program continues to scale rapidly based on the evolving needs of our customers and partner community. Interested in becoming a Vanta MSP partner? Join our program.