Introducing Vanta Trust Center and the State of Trust Report

Today we’re thrilled to introduce Vanta Trust Center, a centralized source of truth for companies to showcase their security posture confidently. 

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Following Vanta’s acquisition of Trustpage earlier this year, Trust Center combines the capabilities of Trustpage Trust Centers and Vanta Trust Reports, making it easier than ever for customers to automatically manage their workflows and accelerate the security review process — all from within Vanta. 

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Also launching today is our annual State of Trust Report, an in-depth analysis of global trends in security, compliance and the future of trust. Among 2,500 global IT and security leaders, two-thirds say that customers, investors and suppliers are increasingly looking for proof of security and compliance. However, one in eight admit they don't or can’t provide evidence when asked.  

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That’s where Trust Center comes in.

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Enhancing trust with Vanta Trust Center

Trust Center makes it easier for businesses to meet the demands of stakeholders and show proof of security and compliance. By automating time-consuming workflows while improving customers’ ability to communicate their security, Trust Center reduces deal cycles by 30%, enabling organizations of all sizes to win more deals and grow their business faster.

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Trust Center seamlessly integrates with an organization’s existing systems to automate work and eliminate scattered security information. Advanced automation elevates operational efficiency by offering prospects access to the information they need while safeguarding sensitive data through granular access controls, watermarking, custom domains and one-click NDAs. When paired with Vanta AI-based Questionnaire Automation, Trust Center significantly reduces the manual, repetitive tasks hampering security and sales teams, freeing up valuable time and resources while enhancing customer trust.

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According to the State of Trust Report, 70% of leaders say that a better security and compliance strategy positively impacts their businesses by fostering stronger customer trust.

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“Our goal is to build trust with our customers and partners by demonstrating our commitment to data protection measures. Vanta's Trust Center lets us communicate our real-time security status transparently, reducing the need for lengthy questionnaires and differentiating us in a competitive market.” - Adam Rebhuhn, Security Compliance Manager at Modern Treasury

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New and enhanced Vanta Trust Center features include:

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• Out-of-the-box experience to publicly display security information and commitments with zero setup.
• Streamlining the vendor and buyer relationship by enabling them to choose the Trust Center documents they require. 
• Buyers and vendors can stay informed by subscribing to updates from specific Trust Centers.
• The ability to sync your NDA from Docusign.
• Integration with Salesforce for automated access requests based on custom defined rules.
• Easy access to valuable ROI insights, empowering better decision-making and understanding of the relationship between account size, revenue, and security.

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Uncovering global trends in the State of Trust Report

Insights from the State of Trust Report are based on a survey of 2,500 IT and business leaders across Australia, France, Germany, the UK, and U.S. by Vanta and Sapio Research with an aim to understand the challenges and opportunities they’re facing in security and trust management.

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The findings show that businesses today are navigating an unprecedented security landscape and that there’s an urgent need for companies to improve — and prove — their security posture.  

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Despite their best efforts, two-thirds of businesses (67%) say they need to improve security and compliance measures, with nearly one in four (24%) perceive their organization’s security and compliance strategy as reactive. 

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This comes as a result of several factors. Many businesses are experiencing visibility blind spots, with just 46% of organizations rating their risk visibility as strong. Identity and access management and data processing that doesn’t comply with regulations are the two biggest blind spots for organizations according to IT and security leaders. 

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Additionally, the State of Trust Report shows that the biggest barriers to proving and demonstrating security externally are a lack of staffing (33%) and automation to replace manual work (32%). In addition, only 9% of IT budgets are dedicated to security, while 33% of leaders report shrinking IT budgets as they continue to navigate the economic downturn. 

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Amid less time and resources for these teams, compliance is proving to be a major time-suck. On average, respondents spend 7.5 hours per week (or 360 hours a year) to achieve or stay compliant. The complexity of adhering to different national regulations is becoming increasingly difficult for 55% of respondents, prompting 43% of businesses to deprioritize compliance due to the time it takes, and 41% to admit they do not prioritize it due to required financial investment. 

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On average, respondents believe they could save at least two hours per week (or 96 hours a year) across security and compliance tasks if these processes were automated. While 63% of respondents believe automating their compliance will save both time and money. 

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AI is seen as one of the most powerful conduits to accelerate security workflows and redefine trust. Respondents believe the biggest transformation potential of AI will be improving the accuracy of security questionnaire responses (44%), eliminating manual work (42%), streamlining vendor risk reviews and onboarding (37%), and reducing the need for large teams (34%).

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By leveraging a trust management platform with AI capabilities that centralizes, streamlines, and automates your security and compliance processes, you can transform your business and build trust with your customers while saving your business time and money. 

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Build and demonstrate trust with Vanta 

Our mission is to ‍secure the internet and protect consumer data — and trust is at the core of that mission. With Vanta Trust Center, companies of all sizes have the necessary tools to establish and demonstrate trust with their customers.

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Download our full report for more insights or request a demo to start demonstrating trust with your stakeholders.