The Vanta Trust Center is now on AWS Marketplace

When a buyer finds your product on AWS Marketplace, the first thing they want to know is whether you can pass their security review.

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That vendor review—the one that involves SOC 2 reports, pen test results, compliance certifications, and weeks of back-and-forth—is often what stands between a prospect who's ready to buy and a deal that closes. Security teams spend an average of nine working weeks a year on vendor reviews. And for most vendors, that process still starts with an email.

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Now, Vanta customers can share their Trust Center directly through their AWS Marketplace listing, making it easier to prove trust, earn buyer confidence, and give prospects instant access to the security and compliance information they need to move forward faster.

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Bringing trust directly into AWS Marketplace

The Vanta Trust Center is now available from the AWS Marketplace product listing, with more than 300 Vanta Trust Centers already live on AWS Marketplace. Buyers evaluating vendors can instantly access security and compliance documentation, including certifications, security controls, audit reports. 

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Companies like Mixpanel, Intercom, and NinjaOne have Trust Centers accessible through their AWS Marketplace listings, making it easier for enterprise buyers to review documentation, move through procurement, and buy with confidence.

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By making our Trust Center accessible through AWS Marketplace, we're giving enterprise buyers easier access to the trusted security and compliance information they need to evaluate LaunchDarkly with confidence. Bringing trust signals closer to the point of purchase helps reduce friction and accelerate procurement." 
— Eric Higgins, Director of Security, LaunchDarkly

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What this means if you're selling on Marketplace

Your Trust Center already helps you prove trust. Now it's in front of buyers at the moment they're making purchasing decisions.

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Procurement teams are conducting their vendor due diligence on AWS Marketplace before they ever reach out to sales. The buyers who find your listing are already building a shortlist—and vendors who can clearly demonstrate their security posture are more likely to make it onto it.

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With your Vanta Trust Center linked from your AWS Marketplace listing:

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You make the shortlist (and close deals faster)

Vendors that clearly demonstrate their security posture are more likely to move forward and less likely to lose or stall deals during the security review. Trust now starts at the very first touchpoint. 

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Your team handles fewer repetitive requests

When buyers can self-serve answers from your Trust Center, your security team spends less time responding to questionnaires and more time on high-impact work. Vanta customers report streamlining up to 87% of security reviews with a Trust Center. 

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ZoomInfo’s Trust Center handles 90% of inbound security questions without requiring involvement from the InfoSec team—freeing the team to focus on improving security instead of managing repetitive requests.

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Nothing extra to manage

Your Trust Center stays synced with your live Vanta compliance program. When you update certifications or documentation in Vanta, those changes automatically appear in your Trust Center.

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What this means if you're buying on AWS Marketplace

Finding a vendor on Marketplace used to be the start of a weeks-long evidence-gathering process. You'd identify a product, then separately track down their Trust Center, request documentation, negotiate NDA terms, and reconcile evidence from disconnected sources—all before procurement could move forward.

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Now, when a vendor shares their Vanta Trust Center through AWS Marketplace, you can quickly access the security and compliance information you need from the listing experience. Instead of waiting on email exchanges or manual documentation requests, you can review certifications, evaluate security posture, and move through vendor reviews faster. 

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It's a simpler, more transparent way to evaluate vendors and a faster start to a historically slow procurement process.

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The future of trust in software procurement

This integration is the first step in a deeper partnership between Vanta and AWS, and toward a future where trust is built directly into the software buying experience. 

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Today, buyers can launch into a vendor’s Trust Center directly from AWS Marketplace listings. Over time, trust signals like compliance certifications and security posture will be surfaced directly in the marketplace.

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As trust data becomes easier to access, buyers will be able to discover, verify, and evaluate vendors more efficiently. Sellers will be able to showcase their security programs where purchasing decisions happen. The result is a faster, more transparent procurement experience for everyone involved.

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“Trust is becoming a critical part of how modern software is evaluated and purchased. By bringing security and compliance information closer to the point of procurement, we’re helping businesses reduce friction in vendor reviews today while building toward a more transparent and efficient buying experience in the future.”
— Jeremy Epling, Chief Product Officer, Vanta

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Get your Trust Center on Marketplace

Not yet on Vanta? See how companies on AWS use Vanta to manage compliance, pass security reviews faster, and turn trust into a competitive advantage.

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See how Vanta works.