5 ways Vanta customers use Trust Centers to demonstrate their security

Trust and transparency are key to winning customers today. Customers and prospects of all sizes need to know how you’ll protect their data before they can do business with you — which often leads to lengthy questionnaires, long security reviews, and stretched sales cycles as they work to understand your security posture. 

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A trust center allows you to proactively demonstrate your security and compliance to prospective customers, automating the time-consuming tasks involved in security reviews and giving buyers the exact security information they need all in one place. 

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In this blog, we’re highlighting five Vanta customers who use their Trust Center to demonstrate their security posture to customers and prospects — allowing them to save time, build customer trust, and close deals fast. 

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#1 ZoomInfo turns customer trust into topline revenue

ZoomInfo is a global leader in go-to-market solutions that help businesses find, acquire, and grow customers. With over 35,000 customers, the InfoSec team was constantly working through customer requests for security and compliance documentation to demonstrate their robust data security posture. The volume of these requests were becoming challenging for the team to keep up with. 

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With Vanta’s Trust Management Platform, ZoomInfo was able to launch a public-facing Trust Center to provide customers and prospects direct access to their security documentation. This satisfied around 90% of the inbound questions this team was receiving — enabling customers to get what they needed without the involvement of anyone on the InfoSec team.

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By using Vanta Trust Center, ZoomInfo has sped up its sales cycle, optimized its customer experience, and made it easy to demonstrate trust with prospects and customers. 

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#2 SmartRecruiters automates questionnaires and showcases its security

SmartRecruiters is on a mission to transform recruiting by helping teams track, select, and hire new employees. With more than 4,000 customers globally, SmartRecruiters is making a significant impact on how teams hire. As SmartRecruiters started to see success with enterprise clients, the ability to properly demonstrate their data and privacy practices was helping the team accelerate sales. The team wanted to facilitate smoother transactions and address security concerns by improving the process for completing security questionnaires and sharing critical security documentation with potential clients.

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SmartRecruiters took a proactive approach to building trust by launching a public-facing Trust Center that centralizes critical information about their compliance, security, privacy, subprocessors, and more. Prospects and customers can review everything in one place without requiring a touchpoint from the SmartRecruiters team to walk through the company’s security posture or chase down documents. Existing customers can also subscribe to receive updates, as resources are updates on the Trust Center. 

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#3 incident.io speeds up its sales cycle with a simple link

‍incident.io provides world-class incident management software that is housed directly in Slack. The platform offers automated assistance, customizable workflows, and analytics-based insights to mitigate risk. Given the company was in its early stages, incident.io was looking for a way to offer prospects a single destination to access its security documents where the company could also demonstrate its commitment to security and earn trust with customers. 

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incident.io chose to switch from a different solution to Vanta Trust Center, providing its customers with an easy-to-access hub for all of its compliance and security documentation. The sales team can now share a link to the Trust Center that allows prospects and customers to see the company’s documentation, security controls, pen test results, and more in real-time — as opposed to a static report or screenshot. 

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By leaning into this kind of accessible transparency, incident.io has accelerated its sales cycles, gained deeper insights through tracking, and is able to build trust and rapport with potential customers.

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#4 Newfront builds trust with large enterprise clients 

Newfront is an insurance brokerage that connects businesses with different lines of coverage. The company wanted to move upmarket and the team knew they needed to build deeper trust with enterprise clients to do so. The team made the decision to onboarded to Vanta’s Trust Center which has helped accelerate sales by ushering prospects down the funnel. 

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“Our sales team is sharing the Trust Center with prospects and the feedback has been overwhelmingly positive. I can’t remember the last time I got sent a security report now that we have the Trust Center and a SOC 2 final report to share.” 

- Danny Macias, VP of IT & Enterprise Security at Newfront

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This new level of compliance helps Newfront prove trust and demonstrates its commitment to security to data-conscious enterprise customers.

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#5 incentX eliminates long security questionnaires

incentX is a modern incentive compensation management platform that helps companies calculate sales commissions, rebates, royalties, TPM, billbacks, and chargebacks. Because incentX manages sensitive information for their clients, data security is extremely important. As the company started to work with more enterprise customers, the team would frequently receive security questionnaires that were 500-700 questions long.

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incidentX used its Trust Center to showcase its security posture to prospects to earn trust early on in the sales cycle. The team could also use it with existing customers who needed to access incidentX’s security information when conducting vendor risk assessments. The use of Trust Center at the company has streamlined its sales process and the customer experience. 

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Ready to turn security and compliance into a sales accelerator? Request a demo of Vanta Trust Center and start showing off your security. 

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